Now is the Time for Winning Strategies
By Zach Katkin at September 30, 2008 | 15:15 | 0 Comment
Marketing & Public Relations Programs in a Challenging Economy It may be a big surprise to many corporate decision makers, but when the business climate presents its inevitable challenges – financial setbacks, a severe downturn in the economy, a marked increase in competition – this is the BEST time to consider establishing or ramping up your marketing and
2008 Great Depression
By Zach Katkin at September 28, 2008 | 21:25 | 0 Comment
A lot has been happening lately, Fannie Mae and Freddie Mac have been snapped up. AIG has been snapped up. Bank of America has taken over Merrill Lynch. And, most recently a new bill is proposing a massive, nearly 1 trillion dollar ($700 Billion Dollar) bailout for the economy en masse. Regardless of your opinion on what is happening, or how to eliminate the downward
Business Reconnaissance
By Zach Katkin at September 22, 2008 | 21:41 | 0 Comment
Information about businesses in Southwest Florida or the business climate can be a bit hard to find. Sure there are some pretty decent offerings, Gulfshore Business is chocked full of business goodness with timely information and tips for business owners, as is their daily newsletter. The News-Press has a small business section with a least a page and a half about local
Management Styles – Employee Performance
By Zach Katkin at September 22, 2008 | 15:04 | 0 Comment
The task of planning and executing how employees will be compensated at any company is usually faulty at best. To add to the complication, different types of employees have different compensations, and different goals so measuring performance and rewarding based on excellence or progress is sometimes convoluted. But, don’t make the mistake of implementing
Write It and They Will Come
By Zach Katkin at September 19, 2008 | 15:07 | 0 Comment
Less than a week after authoring a post about what are essentially contract and legal document templates I was referred the following website from a colleague of mine: http://www.biztree.com As I stated before, technology and the Internet is lowering all barriers, shattering conventionals costs of entry to starting and operating a business. In my previous post I
Kona Grill Closing, Naples FL
By Zach Katkin at September 18, 2008 | 21:21 | 0 Comment
Just read some terrible news. Kona Grill in Naples (at the Coastland Mall) has closed its doors. According to the article I found about the Kona closing on Naples Daily News: NAPLES — Kona Grill, an American grill and sushi bar, announced that it has closed its restaurant in Naples, a press release on the company’s Web site reports. The company is expected to take
Secret to Marketing
By Zach Katkin at September 15, 2008 | 15:17 | 0 Comment
I never took any marketing classes in college. I received my degree in computer information science and English. I don’t know if this has helped or hurt my ability to market. But, at its core I think marketing success is primarily about a few things: Exposure/Branding Repition Getting Inside the Minds of Your Customers/Clients Everything else is just noise. I
Southwest Florida Small Business Technology
By Zach Katkin at September 15, 2008 | 15:14 | 0 Comment
So, we’ve recruited a fantastic company to provide business technology related articles pertaining to our local Southwest Florida (Bonita Springs, Fort Myers, Naples, Estero) audience, but until the articles start coming in I thought I would throw my 2 cents in regarding technology. First of all as a business owner, or someone thinking about running a business, keep
Airtight Contracts
By Zach Katkin at September 15, 2008 | 15:08 | 0 Comment
Thought I would write another post that plugs great products! As time progresses and I’ve been faced with different situations regarding development and deployment of websites, hosting, and other technological services I am more and more thankful for teaming up with a mentors that steered us in the direction of proper planning, from every direction, most important of
Southwest Florida Management
By Zach Katkin at September 14, 2008 | 15:06 | 0 Comment
For the initial post on management I thought I would confer some of the knowledge I’ve learned from various books I’ve read. Unfortunately, at this moment I can’t really think of how this category will ever be specific to Southwest Florida (bonita, naples, fort myers, etc.), but perhaps our area’s seasonal nature will, in some ways, dictate your own businesses
