Event Planning 101

By Phyllis K. Ershowsky, APR, MBA, Principal
PKE Marketing & PR Solutions, LLC
Most of my articles emphasize the academic side of marketing and PR – research, planning, strategy and evaluation – but from time to time, readers ask for more practical advice. For example, what are the key components of orchestrating an event?
During economically challenging times, [...]

So Did It Work? Measuring & Evaluating Your Public Relations Plan

By Phyllis K. Ershowsky, APR, MBA, Principal
PKE Marketing & PR Solutions, LLC
Adjunct Professor in Public Relations, Florida Gulf Coast University
One of the most important yet most overlooked elements of a strategic public relations plan is the measurement component. A well thought out plan must incorporate a method of evaluation so that you have real evidence [...]

Search Engine Optimization pt. 6

Part 1 - Why search engines? - Who cares about search engines anyway?! Well your small, medium, or large business should - NO MATTER WHAT YOUR INDUSTRY (sorry about the yelling) - because it is the way people find everything (on or offline).
Part 2 - General Overview - Brief overview of the 4 principals of [...]

Search Engine Optimization pt. 5 - Links

We’re almost to the end! In the previous portions of this 6 part article we covered:
Part 1 - Why search engines? - Who cares about search engines anyway?! Well your small, medium, or large business should - NO MATTER WHAT YOUR INDUSTRY (sorry about the yelling) - because it is the way people find everything [...]

Advance Planning Can Prepare You for Anything

Please remain calm…
Advance Planning Can Prepare You for Anything (well, almost anything)
By Phyllis K. Ershowsky, APR, MBA, Principal
PKE Marketing & PR Solutions, LLC
Adjunct Professor in Public Relations, Florida Gulf Coast University
Your common sense tells you that your business may be faced with a crisis situation at some point, but human nature often prevents you from [...]

Search Engine Optimization pt. 4 - SEO Content

This is part 4 of a 6 part series.
Visit Part: 1, 2, 3
Let’s do a quick recap. We discussed the general principals of search engine optimization, why it’s important, and how to code your site properly (or make sure that it is), now it’s time to talk about content. This is perhaps the most important [...]

Search Engine Optimization pt. 3 - SEO Code

This is part 3 of a 6 part series.
Visit Part: 1, 2
It’s all about the code. This is the first article in this series on search engines where we will really dive deep into how to get to #1. Again, we’re trying to come up as high as possible in the search engines when our [...]

Next Page »