Search Engine Optimization pt. 6
By Zach Katkin at March 23, 2009 | 14:56 | 0 Comment
Part 1 - Why search engines? - Who cares about search engines anyway?! Well your small, medium, or large business should - NO MATTER WHAT YOUR INDUSTRY (sorry about the yelling) - because it is the way people find everything (on or offline). Part 2 - General Overview - Brief overview of the 4 principals of Search Engine Optimization and how to prepare your self, your
News-Press Forces Time Off
By Zach Katkin at February 3, 2009 | 21:38 | 0 Comment
Not quite layoffs, but close, it has come to our attention that the News-Press is forcing employees to take a week off of work - unpaid - in order to post pone additional layoffs. Thanks to LeeCountry 24/7 for this one: The move is intended to avoid further layoffs. The News-Press let go between 50 to 60 employees last month. “Undoubtedly, people are
Search Engine Optimization pt. 5 – Links
By Zach Katkin at February 3, 2009 | 14:51 | 0 Comment
We’re almost to the end! In the previous portions of this 6 part article we covered: Part 1 - Why search engines? - Who cares about search engines anyway?! Well your small, medium, or large business should - NO MATTER WHAT YOUR INDUSTRY (sorry about the yelling) - because it is the way people find everything (on or offline). Part 2 - General Overview - Brief
Advance Planning Can Prepare You for Anything
By Phyllis Ershowsky at January 19, 2009 | 04:08 | 0 Comment
Please remain calm… Advance Planning Can Prepare You for Anything (well, almost anything) By Phyllis K. Ershowsky, APR, MBA, Principal PKE Marketing & PR Solutions, LLC Adjunct Professor in Public Relations, Florida Gulf Coast University Your common sense tells you that your business may be faced with a crisis situation at some point, but human
Search Engine Optimization pt. 4 – SEO Content
By Zach Katkin at December 11, 2008 | 14:47 | 0 Comment
Let’s do a quick recap. We discussed the general principals of search engine optimization, why it’s important, and how to code your site properly (or make sure that it is), now it’s time to talk about content. This is perhaps the most important part of search engine optimization. Many local businesses, be they in Bonita Springs, Fort Myers, Estero or Naples
Small Business Server 2008
By bbusiness at December 2, 2008 | 21:39 | 0 Comment
Small Business Server (SBS) has been around since the late 90’s, a lifetime in computer years. It’s gone through 5 complete overhauls, including the newest version 2008. IT Pro’s have had a love hate relationship with the operating system (OS) since its inception. The newest version SBS 2008 (Standard or Premium) has made a lot of great enhancements that were
Search Engine Optimization pt. 3 – SEO Code
By Zach Katkin at November 2, 2008 | 14:43 | 0 Comment
It’s all about the code. This is the first article in this series on search engines where we will really dive deep into how to get to #1. Again, we’re trying to come up as high as possible in the search engines when our target markets are searching for products or services we have to offer. Why is this? Well let’s say you provide health benefits to a local audience.
Bringing The “Cloud” to You
By bbusiness at October 27, 2008 | 21:40 | 0 Comment
Virtualization is a key component to the future of technology for every business. It impacts areas from green computing to hardware being independent of the software. Cisco Systems and other companies are taking this to the next level developing what’s called “grid” or “cloud” computing. Using this type of technology companies can design applications that spread
Opportunities
By Zach Katkin at October 13, 2008 | 21:18 | 0 Comment
One of the greatest books I read regarding business, particularly small business, took me about 2 years to read. One of our sales people attended a local seminar produced by a local networking group, staring Tom Gegax, the founder and former CEO of Tires Plus. At the seminar copies of his book “The Big Book of Small Business” were distributed for attendees. A copy
Search Engine Optimization pt. 2
By Zach Katkin at October 6, 2008 | 14:39 | 1 Comments
In the last article we learned about search engines, what they are and a little bit about how they work. As you now know, it is beneficial for your company or website to appear in high spots when users throughout the world do search for things that you offer. For example, your company sells paper products, if a user on the web searches for “paper ream” it would make
